Can you put a price on the wellbeing of your family?

Life and health Insurance that works for you and your family


Life insurance fit for your purpose

Trusted by over 400 clients nationwide

Priority Life Insurance is a beautiful mix of genuine care for clients and dynamic ambition for top quality service. We empower our clients with the knowledge and security they need to create a better financial future. Even when hit with the unexpected.

Our Mission

To educate our clients on what insurance is available to ensure they understand the insurance they’ve put in force and can rest assured it’ll cover what they want at claim time.

Our Goal

To make life insurance easy to understand and fit for purpose. That way we can improve the claims experience for more and more Kiwis

Why People Choose Us

Looking for a good life insurance advisor in Hamilton? We understand how to effectively guide you through the life insurance selection process that suits your risks, avoiding any potential problems along the way.

Expert Advice

Experience with all life insurance providers and products, past and present so you can expect professional advice in real time.

Educated Decision

We provide options tailored to your needs and wants, then work with you to refine your cover until its a life insurance policy you’ve chosen.

Claim Time

All insurance is created equal until claim time. We’re there to help fill out paperwork, and have the difficult conversation with insurers so you can focus on the healing process… whatever the claim may be.

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We have the right Life Insurance solution for everyone

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Life Reviews

If you already have cover, great. We partner with all the best insurers in NZ. We’ll look to adjust and keep what you have, and we’ll check its still the best insurer for you along the way.

Personal life and health insurance

Our process starts with talking you through all the different products available so you know exactly what and how you want to insure. We’re then there to hold your hand through everything from the set up to a claim.

carefree family

Business, life and disability insurance

Business Insurance comes with many considerations: shareholders, ownership, revenue, tax deductibility, ACC and more. We’ll keep it simple and talk you through all of it. We’ll then balance it with your personal insurance so you can save on the money you draw. from your business.

Business professionals at work

Estate planning review

We’re in life insurance, we ensure life claims pay quickly and to the right person. Sometimes, the legal system can hold things up – in one case for us, a claim was sitting in a lawyers trust account for over 2 years. We’ll provide you the clarity you need to set your cover up appropriately so that you can get it right for your family. The people who need it most.


We’re a claims focussed company that work for our clients, not the insurers. We set policies up to pay claims. But we also make sure they pay claim. We, our families and you all pay for insurance so we’re here to make sure your cover works when you need it most. So whether you’re a client of ours or you have a claim you can’t get moving, touch base, we want to make sure you’re looked after.

How does it work?

We have a fast and easy application process.

45-60 minutes of exploration and education on what’s out there and what is best suited for you.

It’s not all about the best price, or moving to a new insurer, its about making the most of what’s on offer. You’ll get the advice you need to set you up for paying and claiming life insurance.

We are here to regularly review your cover, to increase or decrease it depending on how your circumstances have changed. Most of all we’re here to hold your hand at claim time.

Our Five Star Customer Rating

We love our clients and they love us back, watch their stories about us.

Learn Help & Guide

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Cash Contribution
Home Loan

What Is A Cash Contribution?

As part of the process, once you have been unconditionally approved your adviser will negotiate pricing from the bank or lender. This includes interest rates

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First Home Buyer

Buying with someone else

Are you super eager to get on the property ladder? Have you ever thought about buying your first home with someone else? Whether you are

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Meet our Insurers

We provide access to New Zealand’s leading insurers, all in one place.

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insurer asteron life logo
insurer cigna logo
insurer fidelity logo
insurer nib logo
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Get in touch


67 Norton Road, Frankton, Hamilton 3204

Contact Us

Phone : 07 959 1851

Book a Consult

Chat about life insurance with an expert.